Enrollment Counselor/LiveX Recruitment Coordinator

Enrollment Counselor/LiveX Recruitment Coordinator

Pennsylvania College of Art & Design (PCA&D)

Effective Date:

April 23, 2026

Status:

Full-time, Exempt

Department:

Admissions / Live Experience Design & Production (LiveX)

Reports to:

VP of Enrollment (PCA&D). While focused on the Live Experience Design & Production (LiveX) program, this role operates as a core member of the PCA&D Enrollment team and works in close coordination with the Academy of Live Technology (ALT) US to align recruitment strategy, messaging, and experiences.

Work Location:

Rock Lititz (Lititz, PA) with regular presence at PCA&D (Lancaster, PA) and travel as needed

Position Summary:

The LiveX Recruitment Coordinator is responsible for driving enrollment growth for Pennsylvania College of Art & Design's Live Experience Design & Production programs (Certificate, AFA, and BFA).

This role blends live events industry expertise with modern enrollment strategy-translating

real-world production experience into compelling recruitment campaigns, hands-on experiences, and national pipeline development.

Success in this role will be defined by the ability to:

• Expand LiveX visibility beyond Southcentral Pennsylvania
• Build sustainable, out-of-region recruitment pipelines
• Convert interest into applications, admits, and deposits through high-impact, industry-connected experiences

This position is embedded within PCA&D's Enrollment team while working in close collaboration with the Academy of Live Technology (ALT) US to ensure recruitment strategies reflect both academic and industry priorities.

About the Academy of Live Technology at Rock Lititz

Live Experience Design & Production (LiveX) is delivered in partnership with the Academy of Live Technology (ALT) at Rock Lititz-one of the most distinctive training environments in the live events industry.

Students learn in the same ecosystem where major tours and productions rehearse, gaining exposure to:

• Industry-grade rehearsal studios and production environments
• Vendor partners and production companies
• Real-world workflows across sound, lighting, staging, and visuals

The Recruitment Coordinator plays a key role in translating this environment into authentic, high-impact recruitment experiences.

Key Responsibilities

• Strategy & Pipeline Development

• Build and execute an annual LiveX recruitment plan (markets, travel, KPIs)

• Identify and grow "right-fit" pipelines:

• Performing Arts High Schools

• CTE programs (theatre tech, AV, stagecraft)

• Community colleges and transfer pathways

• Music, esports, and production-adjacent programs

• Develop influencer networks (educators, counselors, program directors)

• Partnerships & Industry Engagement

• Establish and maintain partnerships with:

• Production companies, venues, festivals, and vendors

• Create recruitment-facing experiences:

• Demo days, shadow opportunities, mentor sessions

• Support articulation/MOU pipelines into LiveX

• Build national virtual pipelines (info sessions, counselor briefings, digital engagement)

• Events, Travel & Representation

• Represent LiveX at:

• Industry conferences (USITT, NAMM, AES)

• High schools, CTE fairs, and counselor events

• In collaboration with ALT US team, plan and host:

• Rock Lititz Experience Days

• Admit and yield-focused events

• Virtual tech talks and live-streamed demonstrations

• Yield & Conversion Strategy

• Design and execute LiveX-specific yield journeys:

• Faculty and industry engagement

• Peer and ambassador outreach

• Scholarship and financial aid reinforcement

b.Reducemeltthroughpre-enrollment engagement:

• Tech readiness onboarding

• Program immersion and community-building touchpoints

• CRM, Data & Reporting

• Utilize Slate Student Recruitment CRM to:

• Track inquiries, events, and conversion metrics

• Maintain strong data hygiene and prospect/inquiry attribution

• Collaborate on report development tied to:

• Territory performance

• Event ROI

• Funnel progression

• Marketing & Content Collaboration

• Partner with Marketing to develop:

• Short-form video and social content

• Program storytelling (gear, tech, student experiences, outcomes)

• Ensure messaging aligns with PCA&D brand, ALT standards, and industry expectations

• Student Experience & Transition

• Create a seamless handoff from recruitment to enrollment:

• Faculty introductions and mentorship connections

• Pre-term engagement and onboarding

• Gather and provide leadership with feedback to continuously improve recruitment strategies

• Compliance & Access

• Uphold institutional policies and best practices (FERPA, etc.)

• Expand access for:

• First-generation students

• BIPOC students

• Pell-eligible populations

• Non-traditional and career-changing learners

Minimum Qualifications

• Bachelor's degree in a related field or equivalent industry experience
• 1-3 years in admissions, recruitment, outreach, or partnership development
• Strong communication, presentation, and relationship-building skills
• Willingness to learn CRM systems, Slate, PowerFaids, PowerCampus
• Valid driver's license and ability to travel; flexibility for evenings/weekends

Preferred Qualifications (Minimum qualifications plus)

• 2+ years in live events or entertainment production (touring, venue operations, AV, lighting, staging, etc.)
• 1-3 years in admissions, recruitment, outreach, or partnership development
• Experience with Slate (Events, Deliver, Queries/Exports, Forms/Portals)

Territorydevelopmentandnationalrecruitmentexperience

• Familiarity with the Rock Lititz ecosystem and Academy of Live Technology
• Content creation skills (video, social media, storytelling)

Key Performance Indicators (First 12 Months)

• Inquiry Growth: 15% from out-of-region markets
• Application Growth: +30% year-over-year in completed LiveX applications
• Geographic Expansion: 30% of applicants from outside Southcentral PA

Engagement:

• Launch 8 national virtual events
• Establish 4 partner pipelines or micro-portals

Working Conditions

Hybrid office and event environment across Academy of Live Technology at Rock Lititz and PCA&D, with regular travel to schools, venues, and conferences.

Ability to lift and transport event materials

Exposure to loud production environments; adherence to safety protocols required

Salary & Benefits

Commensurate with experienc plus a comprehensive benefits package

Application Process

Please submit:

• Resume
• Brief cover letter highlighting industry experience and recruitment impact

Optional:

Portfolio or production credits

Equal Opportunity Employer

Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.oll