Skillbridge Digital Advertising Recruitment Associate Specialist - Recruitment Marketing

at MAXIMUS in Boise, Idaho, United States

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Essential Duties and Responsibilities:

- Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants.

- Responsible for developing and deploying integrated marketing campaigns including; crafting strategies, developing audience segments, building email nurtures, and measuring results.

- Create and implement strategies for building a talent network/talent community.

- Coordinate and advertise promote recruiting events.

- Serve as brand ambassador at various events, like virtual and on-site career fairs or on-campus recruiting events.

- Generate monthly updates for organizations leadership about on upcoming talent acquisition marketing initiatives.

- Create monthly reports on key talent acquisition marketing metrics.

- Suggest new ideas for improving candidate experience and engagement.

- Research marketing and advertising trends in the recruiting industry.

The Digital Advertising Recruitment Associate Specialist SkillBridge trainee will assist Maximus recruitment marketing teams in planning, executing, and optimizing digital recruitment campaigns. The trainee will support employer branding initiatives, recruitment event promotion, graphics creation, social media management, landing pages audits, copy-writing, digital ads management and reporting.

Minimum Requirements

- Bachelors Degree in related field.

- Equivalent combination of education and experience considered in lieu of degree.

Length of Program: 6 months

Total Number of Weeks: 24 weeks

Week 1-2

Orientation & Fundamentals Understand Maximus, recruitment marketing basics, and core concepts

Week 3-22

Campaign Planning & Execution Support planning and execution of recruitment marketing campaigns

Week 3-22

Content & Creative Collaboration Assist in developing marketing content and campaign assets

Week 3-22

Digital Advertising Platforms Gain hands-on experience with digital and social advertising platforms

Week 3-22

Email Nurtures Support creation and execution of nurture campaigns

Week3-22

Recruitment Event Promotion Support promotion of hiring events across channels

Week 3-22

Performance & Analytics Learn tracking, reporting, and performance measurement

Week 3-22

Optimization & Testing Assist in campaign optimization and A/B testing

Week 3-22

Stakeholder Collaboration Work with recruiters and cross-functional par